Primer Conference 2020
Designing a visual language for Speculative Futures’ annual conference, Primer 2020.
Context
Speculative Futures is an international community focused on the work and practice of Speculative and Critical Design, Design Fiction, Futurism and Strategic Foresight. Primer is their annual conference (U.S. and Europe) where community members and people interested in future studies gather. The event consists of talks and workshops from experts in the field, to equip attendees to help shape the future.
Project
I was part of the Primer 2020 design team, enlisted mainly to create a visual language and illustrations for the conference. The theme for 2020 was ‘Activating Futures’. The aim was to create a language that captured the transformation and charge at the heart of the theme. We used the idea of motion, metamorphosing from point A to point B, as a metaphor for envisioning and shaping the future.
6 days, 6 themes
The talks and workshops were organized into six themes. Each theme had its own visuals.
Social media assets
Merchandise
